Whether you are starting your own solo practice or want to expand your firm, marketing will be the key to your success. Below are the 10 steps to follow when marketing a law firm to ensure that you reach as many quality leads as possible and then convert them into clients.
10 Steps for Marketing A Law Firm
Prepare a Marketing Budget
A marketing budget is crucial when you start marketing your law firm, and when expanding on your current marketing efforts. Of course, the most effective marketing budget will be unique to each business. When creating your budget you must consider the size of your firm and your location, and a ton of other factors. Who is your target audience? What are your ultimate sales goals? Take advantage of current trends in marketing outreach, but do not overlook the tried and true methods that have endured for decades.
Create a Website
If you do not already have a website for your law firm, now is the time to get one. Most consumers, including legal clients, will perform some research online before contacting any service provider. If you do not have a website but a competing firm does, your potential clients will likely call them before they call you.
Create a Blog
A blog is an effective way of using content marketing to advertise your firm. The best legal blog posts provide general information about legal issues, such as obtaining a green card or an employment visa. A blog is always a great addition to a website and can help you get noticed even more in the search engines and show that you are an authoritative voice in immigration law.
Implement SEO Practices
Search engine optimization (SEO) is critical to ensure your firm is found online. Research best practices for SEO and then implement these strategies in anything you do online, including on your firm’s social media pages, your website, and in online listings.
Claim Online Listings
Speaking of online listings, you should list your firm in online directories such as Google My Business and Yelp. These listings are usually free, will instantly increase your SEO efforts, and help you gain more exposure for your firm.
Manage Your Reviews
Once you create a listing in an online directory like Avvo, Martindale, or even on Yelp, you then open your firm up to reviews from clients, which is a good thing. It is important you manage these by not only responding to good reviews, but also to those that are less positive.
Create Social Media Profiles
Like your website, your social media presence is a great way to market your firm. Make sure you have a profile on Twitter, Facebook, Instagram, and Whatsapp, which are the three largest social media platforms. You can then share about your firm’s successes, your story, and any events you hold.
Immigration lawyers have the opportunity to attend many events, including the annual AILA conference and SHRM conference. These events are a great time to network and introduce yourself to other lawyers and potential clients.
Consider Traditional Marketing
If your marketing budget allows it, traditional forms of marketing such as television commercials and radio spots are a great way to get the word out about your business.
Use an Immigration Workflow Automation System
Using immigration law software such as the innovative system we have created at FastVisa, you can revolutionize your law practice. We will help you create streamlined systems that will leverage your marketing efforts into exponential future growth. To request a demo, contact us online to learn more about how our software can help your firm.